iPIM is the single source of truth for our product data. We run nine shops in eight European countries and seven languages, and all articles are created first in iPIM, our ERP (Business Central) and the shop pull the data from there. This works very reliably. The data model is really flexible: we sell forestry, hunting, garden and safety equipment, so we have very different attributes per category (EN norms for PPE, legal information for hunting products, technical data for chainsaws). With the classification and attribute inheritance we can map all of this cleanly without workarounds. The connection to novomind iSHOP is of course perfect, because both come from the same vendor, and this was also one reason we chose iSHOP later. Translation handling for the different country shops is well structured, and the API gives us good access for our own tools, e.g. feed generation for Google Shopping and our own AI agents for product texts, which read and write directly to iPIM.

We are running novomind iSHOP now for several years across our shops, and what we like most is the balance: you get a stable, reliable core system, and around this core there is a lot of freedom to build your own things. For us this is the main point. We are not a company that wants a closed box where everything is predefined. We want to develop, to automate, to connect our own systems, and iSHOP allows this. A big plus is also that software and operations come from one hand. novomind develops the platform and hosts it as well, so we have one partner for both. In daily business this saves a lot of discussions about who is responsible for what. If something is unclear, we have one address, and the people there are really reachable. Our contact persons answer, they know our setup, and they think with us instead of only working through a ticket. That is not self-evident in the enterprise world. We develop together with a partner agency, and this combination works very well. The platform gives the agency enough room to implement our requirements properly, and novomind keeps an eye on the stability of the whole thing. Also on the innovation side we see that they move. New topics come, they are discussed openly with the customers, and you have the feeling that the product is going forward and not only being maintained.