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NorthLight Analytics

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NorthLight Gazelle

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NorthLight Gazelle is an AI-powered platform that helps consumer packaged goods (CPG) companies, retailers and adjacent businesses make faster pricing, promotion and forecasting decisions. It integrates generative AI with predictive modeling. Custom models are estimated automatically, and interpretation and implications of each analysis are generated for the user. The platform has three optimizers. Gazelle Pricing Optimizer works with any type of sales data, from point-of-sale scanner data to third-party sales data to invoice data. Its AI cleanses the data, estimates the best predictive model and produces insights that teams can use directly. Gazelle Promotion Optimizer assesses the effectiveness of past promotions automatically and creates promotion calendars that can be optimized for the future. Gazelle Forecasting Optimizer runs hundreds of random forest models to identify the most important causal variables, measures their impact on demand and calculates future forecasts, with a full set of forecasting models available in minutes. Teams can use the solution without relying on external vendors. A "Design Studio" turns complex analytics into an intuitive workflow for non-technical users, and APIs allow integration with internal systems and enterprise platforms. NorthLight also offers analytics and consulting services to drive proofs of concept and adoption. On its website, NorthLight states that using Gazelle to manage pricing and promotions dynamically could drive 2 to 6% volume growth and 5 to 10% gross margin growth compared with traditional ad hoc approaches.

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HQ Location:
Highland Park, US

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What is NorthLight Analytics?

NorthLight Analytic Partners is an AI/ML based SaaS analytics firm built exclusively for private equity firms and their portfolio companies. We help PE investment teams and operating partners turn scattered sales and marketing data into clear, decision ready insights, from due diligence through exit. Our flagship solutions: - Gazelle RGM Optimizer: optimize pricing, promotions, and marketing spend - Gazelle Forecasting Optimizer: forecast revenue and demand with confidence Unlike generic BI tools, NorthLight speaks the language of the deal team: EBITDA impact, growth levers, time to value. Founded 2021. Headquartered in Highland Park, IL. Bring analytics rigor to your next portfolio review. Let's talk. Gazelle RGM (Pricing and Promotions) Optimizer provides real-time pricing models and insights in a matter of minutes, empowering our customers with a ready-to-implement playbook that they can use to respond to rapid marketplace changes. Gazelle Forecasting Optimizer provides rapid, automated forecasts at the company, category, brand, geography or customer level. Our forecasting algorithm uses a wide variety of internal and external variables. It has the ability to automatically select the forecasting methodology that best fits the data and provides the most accurate and actionable forecasts. Focused on pricing, speed, and automation, we enable companies to make dynamic, data-driven decisions. With custom AI algorithms and seamless integration into internal systems, our solutions provide the tools for self-reliance and sustainable growth. Partner with NorthLight to accelerate your revenue growth and stay ahead in the rapidly evolving global market.

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Year Founded
2021