Noldus is a company specializing in the development of software and hardware solutions for behavioral research and observational studies. They provide tools for data collection and analysis in various fields, including psychology, neuroscience, and animal behavior. Noldus is known for its innovative products that enhance research capabilities, such as video tracking systems, automated data analysis software, and experimental setups tailored for specific research needs. The company serves a global market, catering to academic institutions, research organizations, and commercial entities.