Nod Guard, a product by Compass, is a consent orchestration platform built specifically for India's Digital Personal Data Protection (DPDP) Act. It is designed for Indian brands from the ground up, rather than adapted from European frameworks like GDPR or CCPA.
The platform operates across three pillars. Capture handles consent collection at the point of user interaction across web, mobile, and offline touchpoints. Enforce applies that consent state in real time across marketing platforms, analytics tools, and outbound data destinations. Prove maintains an audit-ready record of every consent decision, version change, and downstream action.
Its core architectural component is Layer 6, a runtime enforcement layer that sits between a brand's marketing stack and the destinations that data flows out to. The intent is to make consent state observable and enforceable at the moment data leaves the brand's environment, not only at the moment it was collected.
Nod Guard is built for Chief Marketing Officers, Data Protection Officers, Chief Technology Officers, and growth leaders at direct-to-consumer, retail, and BFSI brands preparing for DPDP full enforcement and the associated penalty structure of up to ₹250 crore.