retail Connect

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With retail Connect, manufacturers can integrate their retailers into their own websites, thereby ensuring a seamless customer journey. In practice, this means that most end customers begin to gather information about a product on the manufacturer's website. If that manufacturer doesn’t offer direct online sales, the customer will have to procure the product via a retailer. With retail Connect, the manufacturer’s website shows which retailers currently has the product in stock – either in an online shop or in a physical point of sale close to the customer. The customer can click to select their preferred retailer and can then choose to purchase the product in the retailer’s online shop – a shopping basket can also be filled on the manufacturer’s website and transferred in full to the retailer’s shop. Alternatively, the customer can choose to reserve the product at the physical point of sale, view it there, in person, or receive advice and complete the purchase.