You can stand up an email campaign very quickly. A/B, Drip, and Nurture sequences are very simple to stand up, and the email creation features also enable you to create attractive templates quickly.
Reporting-wise, custom segmentation reports are also fairly easy to generate, provided you keep your segments well-defined and organized. I do appreciate (when it works properly) that the Salesforce integration enables you to look at contacts' behavior history in a specialized tab within Salesforce, enabling accurate lead attribution.
This platform helps us to improve our email marketing smarter and easier. Its automated system allows us to save time, it has more effectiveness and greater reach with potential clients, conversations can be automated and this allows a constant work flow with favorable results. In addition, its support is very powerful and is always available to the user.