Muro Analytics

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Muro is a privacy-friendly product analytics tool built for founders, indie hackers, and small teams. Instead of giving you another dashboard to interpret, Muro emails you a 2-minute summary every morning of what changed in your product overnight. Conversion drops, traffic spikes, funnel breakages, and channel performance, all written in plain English. Setup takes about two minutes. Drop a single script tag into your site and Muro automatically starts tracking pageviews, signups, conversions, drop-offs, and traffic sources. There are no event tracking specs to write, no SDKs to install, and no complex configuration. Your first insight email arrives the next morning at 9 AM. Muro is GDPR compliant by default. It uses no cookies, stores no personally identifiable information about visitors, and requires no consent banner. The tracking script is under 5KB compared to Google Analytics 4 at 130KB or more, which means your site loads faster and your visitors are never asked to accept tracking. Unlike Plausible, Fathom, or Simple Analytics which offer cleaner dashboards than Google Analytics 4, Muro removes the dashboard from the workflow entirely. You read a short email each morning instead of opening another chart-heavy tool. It is built for founders who would rather ship product than dig through analytics. A clean, minimal dashboard is still available when you need to look up a specific number, but most days you will not need to open it. Plans start at $5 per month with a 30-day free trial. No credit card required to start. Cancel any time.