MSOOCast is a broadcast operating system that integrates channel creation, live feed management, playout orchestration, and AI-driven advertising into one platform. It replaces multiple tools with a unified broadcast infrastructure, offering automated scheduling, real-time monitoring, and failover capabilities for channel origination. The platform supports live feed ingestion, video-on-demand, and playlists via a centralized control plane. Features like graphics overlay and monitoring enhance operations, while edge ad insertion ensures frame-accurate, low-latency ad splicing. Its AI monetization layer optimizes ad placement through contextual targeting and integrates with platforms like Google Ad Manager. MSOOCast is deployable across private cloud, on-premises, and managed cloud environments, distributing content to FAST channels, OTT platforms, sports networks, and connected devices.
