Motorvar is a CRM and inventory app for small used-car dealers. It is built for a lot with a handful of cars and a few people, where the records live in a spreadsheet, a notes app and the owner's phone.
Every car gets one record that holds its details, photos, recon work and costs. Every lead is tied to the car it asked about. Leads arrive from your website car pages, from marketplaces that email leads in the standard ADF format, from Google Ads lead forms, and from other forms or automations through a lead webhook. Calls, walk-ins and referrals can be added by your team or imported from a spreadsheet.
Your cars get their own pages under your dealership's name, and you can show your inventory on your own website. Shoppers can ask about a car, book a test drive or value a trade-in right there, and every request lands on your lead board.
Leads sit on one board that moves from New to Contacted, Appointment, Negotiating and then Won or Lost. Each card shows the car, the source and the salesperson. Motorvar flags a lead after an hour without a reply, and a morning email lists the leads nobody has answered.
You can bring your records over from a CSV. Motorvar checks every row before it saves anything.
Motorvar is not a full dealer management system. It does not submit deals to lenders, print state forms, run collections, do accounting or pull credit.
