Love how well it keeps data and insights on creative, so much provided visually that FB doesn't really offer.

I love the ability to see all my creative in one place whether thats splitting out by creator, campaign type, audience, creative type etc. I love the break down because I can see all my core KPI's so its easier to make adjustments in platform because I know whats working and whats not working. I also love the video insights of where people are dropping off and staying engaged. Helps me build out creative reports so my creative team can see them

I use Motion to analyze our Meta advertising at scale by exporting the data and connecting it with our internal leads-sales-spend-profit data to identify patterns. Motion is valuable as it provides a fantastic wealth of metrics with a great breadth of characteristics that assess an ad. I appreciate using AI to further diagnose and assess individual or small suites of ads because the output makes sense and highlights details that 'fresh eyes' might notice. The interface is quite intuitive and somewhat easy to navigate and learn on one's own. Setting up Motion was super easy; my boss invited me to the platform, and after getting permissions from our Digital Performance team, I had access within minutes.