Mohr & Stade GmbH

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Mohr & Stade GmbH is a specialized consulting firm founded in 2019, focusing on marketing technology solutions. With offices in Munich, Hamburg, and Vienna, the company assists businesses in selecting and implementing cloud-based marketing technologies, ensuring GDPR-compliant data collection and analysis, and developing dashboards and use cases for marketing optimization. Key Features and Functionality: - Data Collection: Implementing scalable data collection on websites and apps with minimal IT effort, ensuring compliance with data protection regulations. - Data Management: Storing marketing data for aggregation and detailed analysis in databases, meeting advanced requirements beyond standard analytics tools. - Analytics: Configuring digital analytics software to efficiently capture and analyze business-relevant data, aligning with company marketing and business objectives. - Marketing Activation: Implementing technology that enables automated use of marketing data and analysis, including Customer Data Platforms and AdTech software. - Data Visualization: Providing extensive reports and concise dashboards to make data and analysis results accessible and understandable across business areas. Primary Value and Solutions: Mohr & Stade GmbH empowers companies to navigate the complex landscape of over 10,000 advertising and marketing technology providers. By offering strategic planning and technical implementation, they help businesses select appropriate marketing technologies, implement them effectively, and utilize collected data for campaign optimization along the customer journey. Their expertise ensures that companies can manage their data efficiently, comply with data protection laws, and achieve their marketing objectives through data-driven strategies.