I run a small ecom brand in the kitchen gadgets space and creative testing used to eat half my week. Filming my own UGC, editing, reshooting when something didn't hit, it was exhausting. Agencies wanted thousands per month for a handful of videos and most AI tools I tried (Creatify, Arcads, a couple others) gave me outputs that did not look realistic or up to my standards. Mogul is the first one that actually fits into how I work. The actors they generate still have some issues with realism but it but its the best i've seen so far. But they make up for it with the fact their the ads they make actually convert so i'm happy. The UI is straightforward, nothing overbuilt or confusing. The static ad feature is what surprised me most though. I use it constantly to test hooks and angles before committing to video. Solid tool, glad I found it before my competitors did.