MODassic Marketing

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The MODassic process is built upon the combination of brand strategy, ux design and inbound marketing. All three are present in everything we do and together form the building blocks of a successful project. Clients begin the process through either brand strategy or inbound consulting. User-experience design is then applied to a range of mediums but is always built upon brand strategy, and evolves into ongoing inbound consulting. This allows for an agile and ever-improving approach. We believe a one-off design project which isnt built upon brand principles, positioning and personas, and that doesnt consider how users will be attracted, nurtured and converted, will end up just being a costly expense and not a profitable marketing investment.