MMR Research Worldwide is a global consumer and sensory research agency that specializes in helping brands understand consumer behavior and preferences, particularly in the food, drink, personal care, and household goods sectors. The company integrates creative and scientific approaches to deliver insights that drive product innovation and development. MMR's methodologies are designed to uncover detailed sensory profiles and consumer perceptions, leveraging both qualitative and quantitative research techniques. The company's commitment to excellence is reflected in its global reach, with multiple offices around the world, and its collaborative approach to working with clients.