Mixdata operates as a sales intelligence platform that leverages real-time company data to enhance prospecting and customer relationship management (CRM) processes. The company serves a diverse range of clients, including sales and marketing teams, by providing them with enriched data to identify opportunities within their current client base and potential new clients. Mixdata's market is primarily B2B (business-to-business), focusing on industries that require detailed company information for sales and marketing activities. The business model is subscription-based, where clients pay for access to Mixdata's data and tools. Mixdata's platform includes AI features which help users quickly find and act on relevant company information. The company also offers integrations with popular CRM systems and marketing automation tools, making it easier for clients to incorporate Mixdata's data into their existing workflows.