
Mirox — The AI That Shows Its Work Amazon advertising wastes 20–40% of budget on average. Not because sellers make bad decisions — but because most PPC tools are black boxes: they change bids without explaining why. They demand trust without earning it. We’re building the opposite model. Mirox is an Autonomous PPC Intelligence platform — 16 specialized AI agents managing Amazon campaigns across all European marketplaces and documenting every decision. Tactician calculates conversion rates using Bayesian models. Sentinel monitors inventory and lowers bids before stock shortages occur. Shield stands between the AI and your ad budget with seven layers of safety. What sets us apart from Pacvue, Perpetua, and Teikametrics: → Transparency. Every bid comes with a full Decision Trace: which model made the decision, what alternatives were evaluated, and which safety thresholds were triggered. Exportable as CSV. Defensible in client reviews. → Safety. Shadow Mode lets you observe the AI for two weeks before it moves a single cent. In Live Mode, a Kill Switch, ROAS circuit breaker, spend anomaly detection, and Sentinel’s inventory control operate simultaneously. → EU-native. Built in Europe for European sellers. Separate thresholds per marketplace, currencies, rate limits, and multilingual semantics (DE / FR / IT / ES / UK). Not a US tool with a translation layer — EU architecture from day one. Mirox, LDA · Portugal · Founded by sellers, built for sellers. The AI that shows its work.