Midcall is a real-time AI sales coach for B2B teams. It runs as a browser extension alongside Google Meet, Microsoft Teams and Zoom, follows the conversation as it happens, and helps the rep at the exact moment they need it. Most sales tools analyze deals after they are already won or lost. Midcall works while the deal is still on the table.
During the call -
Contextual coaching cards appear at the right moment, one suggestion at a time, so the rep stays focused on the prospect, never on the tool.
Objection handling on demand. When a prospect pushes back, Midcall reads the situation, tells a smokescreen from a real objection, and suggests the line to use.
Buying signals surfaced live, so the rep hears the opening and acts on it instead of talking past it.
Live qualification tracking on the framework your team already uses (MEDDIC, MEDDPICC, SPICED, BANT, SPIN, Challenger), so no block gets skipped.
After the call -
A global score out of 100 with a written verdict.
Scores per competency (discovery, value selling, objection handling, closing) backed by the exact verbatims behind each score, with concrete advice to reach 100 next time.
Objections detected with the response the rep actually gave, talk time measured against a 30 to 45% target, monologues over 60 seconds flagged.
For managers -
A team view with each rep's progression call after call, and the objection families that come up most often.
Coaching that adapts to each rep. A rep who struggles with objections gets more support there than one who already handles them well. Your team keeps its own voice, and everyone raises their level.
Fits your stack -
Native integrations with HubSpot, Salesforce and Attio.
Works alongside Gong, Modjo or Claap. They analyze afterwards, Midcall helps during.
Two modes: use the extension directly with live transcription and zero audio retained, or connect it to your recording tool.
Built in France, hosted in Europe, GDPR compliant.
New reps sell closer to your best reps from their first real calls, and fewer deals are lost to a missed objection or a skipped qualification step.
