Formline is form-based lead qualification software for agencies and B2B service teams. It evaluates inbound responses against configurable criteria, provides fit and intent scores with explanations, and supports routing through pipeline stages and webhooks. Teams can review original responses alongside qualification results. The product includes form building, conditional logic, UTM attribution, analytics, workspaces and team collaboration. Feature availability and usage limits vary by plan.
The Free plan includes five forms and 200 responses per month. Pro costs $47 per month and includes AI lead scoring and qualification, webhooks and a pipeline with up to 10 stages. Enterprise costs $147 per month.
