Memo is a data platform designed to revolutionize public relations (PR measurement by providing precise readership and engagement insights for earned media coverage. Unlike traditional metrics that rely on impressions or social shares, Memo delivers accurate data on the actual number of readers for each article, enabling PR and communications professionals to assess the true impact of their efforts. By partnering directly with publishers, Memo ensures that brands receive reliable and actionable information to inform their media strategies.
Key Features and Functionality:
- Readership Data: Access detailed metrics on how many people have read specific articles featuring your brand, moving beyond superficial impression counts.
- Reporter Intelligence: Utilize a comprehensive database powered by readership data to identify journalists and publications that attract the most readers for topics relevant to your brand.
- Benchmarking: Compare your media coverage's performance against competitors to identify strengths and areas for improvement.
- Memo Readership Value (MRV: Assign a monetary value to earned media coverage by calculating what it would cost to achieve the same level of attention through paid channels.
Primary Value and Solutions:
Memo addresses the longstanding challenge in PR of accurately measuring the impact of earned media. By providing direct readership data from publishers, it empowers PR professionals to:
- Demonstrate ROI: Showcase the tangible value of PR efforts to stakeholders with concrete readership numbers.
- Enhance Media Strategies: Identify which stories, publications, and reporters drive the most engagement, allowing for more targeted and effective outreach.
- Inform Crisis Management: Monitor real-time readership data to understand the reach and impact of crisis-related coverage, facilitating more informed decision-making.
By leveraging Memo's insights, brands can transition from relying on estimated metrics to making data-driven decisions that accurately reflect their media presence and influence.
