Material Holdings
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Material is a leading integrated marketing services company that leverages deep human understanding, analytics, and design thinking to help brands deliver material outcomes and experiences for their customers and the communities they serve. As Material’s offerings have expanded to include a range of marketing services from brand strategy, to brand marketing, to product design, to loyalty & CRM, the company remains true to its insights and analytics DNA. Material’s innovative behavioral science practices help B2C and B2B businesses understand the effects of psychological, emotional, cultural, and social factors on consumer decision making. And by applying state-of-the-art modeling and analytic techniques, its data science team uncovers new insights that help brands solve problems that they never knew existed. While Material maintains a physical presence in 11 cities across the U.S., U.K., and the Netherlands, it continues to collect and deliver insights in markets all across the globe.
Material is a leading global consumer intelligence and customer experience consultancy. Partnering with business leaders, we help tackle their most significant customer challenges to help them differentiate in the marketplace, build smarter, more connected experiences, and maximize value delivered to customers and society. Our unique customer intelligence engine is powered by analytics and behavioral science, fuels world-class design and enables the delivery of products and services to bring digital transformation to life.
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What is Material Holdings?
Material is an intelligent growth company. Fueled by a powerful core in market research, behavioral science and data analytics, Material has a fifty-year history of building customer intelligence into brands and experiences that compete and win. Material works with world-class companies to anticipate and capitalize on cultural and market shifts, understand and influence consumer behavior and shape demand. Integrated capabilities across insights-driven strategy, design innovation and customer engagement bring clients clear growth choices and solutions that drive outsized business impact. In addition to serving the corporate market, Material has helped some of the world’s most celebrated cultural icons extend their personal brands into new product lines. Learn more at materialgrowth.com