Text-based automation tools are leaving candidates disconnected and disengaged reducing your efficiency. SparcStart energizes your recruitment marketing transforming every candidate touch-point into an engaging and human experience. Our intuitive platform makes it easy to create, approve and manage video content at scale, integrating with your current systems, consolidating all your recruitment marketing assets and capitalizing on candidates’ responsiveness to dynamic, visual content. SparcStart has three products, Sparc, Amplify, and Empower. Sparc: Written job descriptions sound and look the same failing to spark interest in qualified candidates. Sparc lets candidates “meet their boss” through 20-second video clips embedded in the job description, so they connect with the opportunity. Sparc automates the creation, approval and insertion of video clips to make your jobs stand out and increase qualified applicants. Amplify: Static communication does not generate engagement and video can be hard to create at scale. Video is powerful throughout the candidate journey from attraction through onboarding. Amplify makes it easy to build a video library and share content that strengthens every aspect of candidate communication. Empower: Recruitment marketing assets are often saved across multiple locations making it difficult to access, share and track. Empower lets recruiters find and use the resources they need to hire quality candidates and provides managers the essential decision-making metrics.