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2025
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Vitality Index

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Vitality Index is the strategic account health platform built for B2B sales leaders who are done finding out their best accounts were at risk after it was too late. Most enterprise sales teams can tell you what's in their pipeline. Very few can tell you whether the partnerships underneath that pipeline are healthy, growing, or quietly hollowing out. Vitality Index fills that gap. HOW IT WORKS: Sales reps assess each strategic account across 21 Vitality Drivers — organized into 7 domains including Foundation, Relationships, Competitiveness, Expansion, Collaboration, Predictability, and Reputation. Each driver is evaluated at one of four partnership maturity levels: Building, Expanding, Scaling, and Vital Partnership. Results roll up into a Vitality Score and account classification for every account in the portfolio. Managers see the full picture across their team in one view. Reps get custom built strategy for thier acount with a clear, prioritized set of next steps — not a generic template. WHO IT'S BUILT FOR: — VPs of Sales managing strategic or enterprise accounts — VP of Strategic Accounts and VP of Client Partnerships — Sales managers coaching reps on account growth — B2B companies in IT Services, Cybersecurity, Cloud, and Managed Services WHY IT'S DIFFERENT: Vitality Index is not a CRM add-on or a consulting engagement. It is a purpose-built diagnostic platform grounded in the Challenger Sale, MEDDPICC, and 28+ years of practitioner experience managing large B2B account, making it the most comprehensive account health system available to enterprise sales teams today.

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Troy S.
04/08/2026
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Wish I had this years ago!

Vitality Index helps us uncover gaps in our sales cycle and then define clear, practical steps to address them. The software is easy to use and creates a clear road map.

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Charleston, US

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Year Founded
2025