Matato, officially known as the Maldives Association of Travel Agents and Tour Operators, is a prominent organization that represents the interests of travel agents and tour operators in the Maldives. The association plays a crucial role in promoting the Maldives as a leading travel destination by supporting the tourism industry through advocacy, education, and networking opportunities. Matato organizes events, conducts training programs, and collaborates with international travel fairs to enhance the visibility and growth of Maldives' tourism.