Marrova is an AI CRM and marketing operations platform for agencies managing multiple local-business clients. It brings client workspaces, lead tracking, contact and conversation history, email follow-up drafts, approvals, automations, and reporting into one place. Agencies can review work across clients while keeping each business separate. The platform includes AI tools for lead discovery, follow-up, reputation response drafts, campaign content planning, and reporting. An AI receptionist caller-intake preview is available; live phone handling requires a connected provider.