Marquis

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Marquis is a marketing software platform purpose-built for community banks and credit unions. Unlike general-purpose marketing tools, Marquis integrates directly with core banking systems to unlock customer behavioral data and activate it in targeted campaigns across the full customer lifecycle: acquisition, onboarding, cross-sell, and retention. Marketing leaders at community banks and credit unions use Marquis to segment households by real banking behavior — deposit balances, product holdings, transaction patterns, and attrition risk — and launch campaigns designed to grow deposits, increase products per household, reduce account attrition, and win back lost relationships. The platform combines data analytics, campaign management, and managed services in a single solution designed for lean marketing teams without dedicated data or engineering resources. Key capabilities include: - Core banking data integration for behavior-based segmentation - Multi-channel campaign automation targeting acquisition, onboarding, cross-sell, and retention goals - Deposit growth and wallet share analytics - Attrition risk scoring and win-back campaign triggers - Managed services for institutions that need execution support, not just software - Reporting tied to measurable business outcomes — deposits opened, products per household, and revenue impact Marquis serves marketing directors, CMOs, and VP-level marketing leaders at community financial institutions who are accountable to deposit growth and relationship depth — and who need software that understands banking, not generic SaaS.