MarketLens is an AI-powered market research, business planning, financial forecasting, and geomarketing platform designed for entrepreneurs, consultants, accounting firms, incubators, and business support organizations.
The software helps users generate comprehensive market studies, analyze competitors, identify target customers, assess local business opportunities, and build professional business plans. MarketLens combines artificial intelligence with public and economic data from sources such as INSEE, Eurostat, the World Bank, and the IMF.
Its geomarketing tools provide location analysis, trade area mapping, demographic insights, income indicators, competitor mapping, population flows, and territorial data. The platform also generates financial projections, including income statements, cash flow forecasts, balance sheets, break-even analysis, working capital requirements, and financial ratios.
Reports and business documents can be exported in Word, PDF, and PowerPoint formats. MarketLens enables users to validate projects faster and make decisions based on structured data and actionable insights.