Our WordPress site looked busy and performed badly. Nearly 70% of our reported traffic bot and spam traffic. Underneath that, our GA4 migration was incomplete and our GTM implementation was misconfigured, so even the traffic that was real wasn't being measured correctly. We were making marketing decisions on numbers we couldn't trust, and the site was generating almost no inbound client demand. We engaged Marketing Toolbox. They began with the measurement foundation, correcting the GTM implementation, completing the GA4 migration, and filtering the junk traffic, so that everything built afterward rested on data we could stand behind. From there, they implemented keyword and search intent research, on-page and technical SEO across our WordPress site, site performance and load speed improvements, and ongoing work on domain health and authority. We met weekly throughout to review recommendations before implementation. We started to get net-new business coming to us through organic search, in a channel that had never produced meaningfully before. Alongside that, we're now ranking on buyer intent rather than on volume, the site loads noticeably faster, and its technical health and authority improved measurably over the engagement. Plus, we came out of it with analytics we actually trust!