Market Medium is a technology company that specializes in developing cloud-based solutions for trade promotion management in the consumer goods industry. They offer a comprehensive platform designed to help manufacturers, distributors, and retailers optimize their promotional strategies and improve ROI. Their solutions include tools for forecasting, planning, executing, and analyzing trade promotions, enabling clients to gain valuable insights and streamline their promotional processes. Market Medium's platform is particularly tailored to address the complexities of trade promotions, with a focus on enhancing transparency and collaboration across various stakeholders involved in the supply chain.