Independent Practice Intelligence (IPI)

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Independent Practice Intelligence (IPI) is a B2B business-intelligence platform from Markasa Health designed for independent OB/GYN, gynecology, and fertility and reproductive-medicine practices. IPI helps practice owners and administrators turn aggregate business information into a structured view of financial performance, operations, revenue-cycle conditions, payer mix, risk and opportunity, period-over-period changes, and selected public market context. It helps leadership understand how the practice is performing, what changed, and which conditions deserve attention or continued monitoring. Calculations, findings, and statuses are produced through deterministic analytical rules. AI is used only afterward to summarize and interpret existing results; it does not calculate or determine findings, statuses, or analytical results. IPI includes management dashboards, Practice Pulse comparisons, an AI-assisted IPI Brief, and branded PDF and Excel reports. It is designed exclusively for practice-level business information and does not require patient records or protected health information. IPI is not an EHR, accounting system, billing service, or patient-analytics platform.