Marca Já

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Marca Já is an online booking platform for barbershops, hair and beauty salons, aesthetics, nail studios, clinics and any appointment-based business in Portugal. Each business gets its own booking page (marcaja.pt/your-business) where customers book from their phone at any time, with no app and no account. Confirmations and reminders are sent automatically by email and SMS (100 SMS/month included), which cuts no-shows; a cancelled slot is released immediately to the next customer. Features: calendar per professional, waiting list, several services in one booking, digital loyalty card, QR code for the counter, multi-location management, booking widget for the business's own website, client import from Excel, Google reviews on the booking page, optional online payment (MB WAY and card) paid straight to the business, protection against fake bookings, Portuguese-language support. Pricing is a flat €30/month or €300/year (+ VAT where applicable), with a 30-day free trial and no card required. Unlike marketplaces that take 20–30 % of every service, Marca Já never charges commissions: the professional keeps the full amount. Built in Portugal, in European Portuguese.