It manage the customer journey over the website and provides all the analytics towards the transactions made so far. It helps in drawing, Visualise the customer experience by tracking their insights. It also follows the moments of the customer during their browsing over the portal and provide the stats which helps inpurchase decisions. It helps in builing the loyalty towrds the brand of the organization. It also rpovide customer feedback and multiple touchpoints which ulitmately increase the customer attention and provide the details on the journey map.

I liked the fact that there are canned templates available. Ease of sign in on the web without requiring a credit card in the trial period is appreciated.