AI no longer just searches. It recommends. When a prospect uses ChatGPT, Gemini or Claude to find a solution, compare offers or identify a player, AI can already steer their choice. For advertisers and agencies, the challenge is no longer just to measure whether a brand appears in AI-generated responses, but to understand why it is recommended, over which competitors, and in what contexts. Maple Labs helps brands understand and influence AI recommendation dynamics to develop new market opportunities. With Oracle, our 360° audit solution, we analyze when and why a brand is recommended by AI, and compare it with the players AI favors in the same contexts. Our proprietary Organic Inference™ technology goes beyond prompt tracking. It identifies what leads AI to favor one brand over another, as well as the strategic levers brands can act on. Our AI Market Strategy approach is the natural extension of GEO to turn AI recommendations into a new growth driver for brands. Get understood. Get considered. Get recommended by AI.