Magniv Inc is the company behind PromptLayer, a platform designed to streamline the development and management of applications utilizing large language models (LLMs). PromptLayer focuses on providing tools that help developers effectively integrate, manage, and optimize their usage of prompts within LLM applications. This includes tracking, versioning, and deploying prompt templates, along with analytics features to monitor performance. The platform aims to simplify the complexities involved in working with LLMs, thereby enhancing productivity and efficiency in building AI-driven solutions.