I was a little skeptical because this sincerely felt like the "easy button" to streamline my tasks, but it was so well trained on my ICP, including what made my company different and why people worked with us. It saved me 2-3 hours per day and helped me jump-start outbound messaging, allowing me to be consistent with outreach. It simplified my social media strategy to help bring relevant content to my connections, so what used to take hours was now done in an hour per week. This is a tool I have open all day, every day. I was part of a beta group, and it was incredibly easy to use and understand. Once I met with the team a couple of times to get the data they needed to understand who we are and what we wanted to accomplish, it was ready to go quickly. We made a few tweaks along the way, but the team was there every step of the way to answer my questions or help me work through any struggles I had with a use case. It certainly won't do your work for you, and as the adage says, you'll get out of it what you put in. Bottom line, it made me far more efficient, and time is my currency!