MADCRM is a French software company offering an intelligent and sovereign CRM platform designed for SMBs that want to grow without adding complexity. MADCRM brings the entire customer journey into one environment: lead generation and qualification, prospecting, sales, quotes and invoicing, sales and marketing campaigns, workflow automation, customer support, retention and customer development. The platform turns CRM into a true customer relationship and business growth management tool. Teams gain a unified view of their customers, automate repetitive tasks and spend more time on what truly creates value: selling, serving, retaining and growing their customers. Automation, AI and integrations — including channels such as WhatsApp — simplify everyday operations and make customer interactions more seamless, based on a simple principle: technology orchestrates; people decide, listen and build relationships. Built on more than 10 years of R&D, MADCRM relies on proprietary technology and places digital sovereignty at the heart of its approach: enabling businesses to benefit from the power of technology and AI while retaining control over their data, their technology choices and their customer relationships. Already trusted by more than 300 companies and several thousand users, the platform is designed for intuitive adoption, rapid deployment and immediate usability, without unnecessary technical complexity. Available as a SaaS solution and enhanced by value-added services, MADCRM also relies on an ecosystem of partners to support businesses as closely as possible to their needs, in France and internationally. Our ambition is to unify data, simplify everyday operations and accelerate growth, while giving teams more time to build stronger, more human and higher-quality customer relationships. Grow Smarter Because every customer interaction matters. Be MAD. Unifiy, Simplify, Grow
