Lybra Tech is a leading travel technology company specializing in data-driven solutions for the tourism and hospitality industries. Founded in 2016 and headquartered in Rome, Italy, Lybra became part of the Zucchetti Group—Italy’s largest software house and a major European player—in 2020. The company develops advanced tools for revenue optimization and tourism data intelligence, with two flagship products: Lybra Assistant RMS, a Revenue Management System for hoteliers, and Lybra Destination, a tourism intelligence platform designed for destinations and public institutions. Lybra’s mission is to simplify and empower data-driven decision-making in tourism by providing real-time, predictive insights. The company envisions a future where technology bridges the gap between data and action, enabling more sustainable, profitable, and responsive travel ecosystems. Innovation, transparency, scalability, and user-centric design are the cornerstones of Lybra’s approach—delivering impactful tools that adapt to the unique needs of clients across different markets. Recognized within the Zucchetti ecosystem and by industry experts for its role in driving digital transformation in hospitality, Lybra Tech is widely regarded as one of the most accessible and scalable RMS solutions in Europe. With a team of over 30 professionals across Europe, Lybra serves a global network of clients, with a consolidated presence in markets such as Italy, Spain, Greece, Portugal, and Germany, and a growing footprint in the United States and South America. Lybra Assistant RMS integrates seamlessly with leading Property Management Systems and Channel Managers and is trusted by hundreds of hotels and multiple tourism boards. Through strategic partnerships and a forward-thinking mindset, Lybra Tech continues to shape the future of revenue management and destination intelligence empowering professionals to turn complexity into opportunity.