Lobyco builds loyalty, promotions, and customer engagement technology for retailers around the world, and is the company behind Lobyco Nexus. The technology originated inside Coop Danmark, a retailer with more than 150 years of history, around 900 stores, and 2 million members, where it was built to modernize the co-op's membership program and connect its stores, app, and payment systems. In 2020, it was spun out into Lobyco, an independent company headquartered in Copenhagen, Denmark, that continued serving Coop while opening its platform to other retailers. Since then, Lobyco has expanded well beyond its original grocery focus. Its platform is now used by grocery, convenience, fuel, quick-service restaurant, pharmacy, and DIY and hardware retailers across Europe, North America, and Asia-Pacific. It connects promotions, loyalty mechanics, cross-channel communications, and a white-label app in one unified system. Lobyco is built by retail people who believe loyalty is more than a points program. Retailers earn it by understanding each shopper and turning that insight into relevant offers, real value, and reasons to return, a belief that shapes Nexus and everything the company builds around it.