Lifecycle is an AI-powered product lifecycle management platform built specifically for fashion and apparel brands. It gives design, product development, technical, sourcing, and production teams one place to manage products from early collection planning through purchasing and production.
Fashion product development rarely happens in a single tool. Concepts may live in visual boards, specifications in tech packs, costs in spreadsheets, feedback in email, and supplier updates in separate conversations. Lifecycle brings that work together around the product itself, so teams can see the current information, understand what has changed, and know what needs attention.
Teams can plan collections, develop visual direction, create tech packs, manage materials and bills of materials, review samples, build costs, assign product tasks, and collaborate with suppliers. As products move closer to production, they can also create purchase orders and track shipment information without losing the development history behind each style.
This breadth is what distinguishes Lifecycle. The platform connects creative development with the technical and operational work that follows. Visual planning, specifications, materials, sample comments, costs, supplier communication, orders, and shipment details remain part of the same product record rather than becoming disconnected stages of the process.
Lifecycle also brings AI into the PLM workflow. Its AI capabilities help teams work with the product context already held in the platform, reduce repetitive administrative work, and move through everyday tasks more efficiently. People remain in control of product decisions and approvals.
The platform supports integration paths across design tools, commerce platforms, ERP and business systems, workflow automation, and AI assistants. The exact setup can reflect the systems and implementation requirements of each business.
For brands moving beyond spreadsheets or looking for a more connected approach to fashion PLM, Lifecycle PLM provides a single workspace for managing product development from concept through production.
