Lexer has provided a comprehensive way to aggregate data from multiple ingestion points across our consumer engagement model. It helps us build a complete consumer profile from multiple data sets across online and offline consumer information, and allows us to easily utilise these audiences for activation across other digital engagement platforms.

Creating lists on lexer to import into social platforms

The platform itself is excellent, and integrating many data sources provided us a SCV for the first time. We were subsequently able to offer insights to our business that were not only unique but drove direct engagement with our sales teams and had a measurable impact on sales. For me though, the more important thing about Lexer is its engagement model and how the services are designed and delivered. We spent a lot of time thinking about what our objectives were, categorising and prioritising them, and then Lexer helped us with actionable strategies and execution plans. This has been the most effective engagement model I have ever seen. We have been able to deliver benefits to the business and at the same time take the learning from the insights to develop increasingly innovative solutions.