Ad Optimiser

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Ad Optimiser connects your Google, Meta and Microsoft ads directly to a built-in CRM pipeline. When someone clicks your ad and fills in a form, they appear in your pipeline automatically, tagged to the exact campaign that brought them in. As leads move through the CRM pipeline and deals are won, Ad Optimiser calculates your true CPA and ROAS based on actual closed revenue - not just ad platform estimates or form fills. The pipeline is built in, not bolted on - leads flow straight from ad click into the CRM, tagged to the exact campaign, platform and keyword that brought them in. See exactly which campaigns are generating real customers and real revenue, not just clicks. Features include a cross-platform dashboard with spend, conversions, CPA and ROAS across all platforms, keyword and search term analysis with actionable recommendations, audience breakdowns by device, geography, age, gender and time of day, a full CRM pipeline with email, call logging and lead re-engagement tools. Free beta - no card required. Built for SMEs running paid ads on Google, Meta and Microsoft.