LeadFi

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LeadFi is a financial-readiness lead qualification platform for high-ticket, lead-driven businesses. It integrates with the forms, funnels, and CRM a company already uses. After a lead opts in, LeadFi runs a real-time soft credit pre-screen from just a name, email, and phone number, and returns that lead's financial readiness: VantageScore 4.0, available credit, estimated income, and debt-to-income. The soft pull does not affect the consumer's credit score, and no Social Security number or address is required from the lead. Each lead is classified SQL (financially qualified) or NQL (not a fit for the core offer right now) and routed automatically to the right next step, using rules the business sets. Teams can also feed qualified-conversion signals back to their ad platforms. LeadFi integrates through a REST API, an MCP server for AI agents, or a no-code form-routing script, and the LeadFi team handles CRM setup. LeadFi does not generate leads; it qualifies and routes the leads a business already captures. LeadFi is not a lender, makes no credit decisions, and does not approve or deny consumers.