Launch Labs is a software company based in Chapel Hill, NC, helping agencies, media companies, and marketers identify, engage, and convert high-intent audiences using the power of first-party data. Its core product, Ignite, resolves anonymous website visitors, engages high-intent leads across channels, and measures business outcomes through real-time first-party data activation. Ignite by Launch Labs is an all-in-one lead engagement, data collection, and activation platform built to simplify lead generation and follow-up. Marketers use Ignite to trigger targeted onsite offers and personalized outreach via email, SMS, and direct mail based on real-time visitor behavior. With Ignite, Launch Labs empowers marketers to connect with the right people at the right moment without relying on third-party cookies, outdated forms, or disconnected tools. Trusted by thousands across the U.S., Launch Labs is redefining customer engagement for considered purchase categories like automotive, home improvement, and beyond.