Laika is an online platform designed to create interactive and immersive experiences for live shopping and engagement. Through its website, https://laika.live, Laika offers tools that enable brands and retailers to host live-streamed events where customers can watch product demonstrations, interact with hosts in real-time, and make purchases directly during the broadcast. The platform aims to enhance the consumer shopping experience by combining the convenience of e-commerce with the personalized touch of live interaction.