
Keen is a software company focused on helping managers make better, faster, marketing and sales investment decisions with more impact.

Keen Decision Systems is an Inc. 5000 software-as-a-service company that provides the only next-generation marketing mix system. It provides historical performance measurement, and predictively and prescriptively optimizes ongoing marketing spend choices. Keen does this across all channels and ties investments to financial outcomes, and enabled through the agility, flexibility and speed of machine learning. Keen manages $2 billion in marketing for major brands under Post Consumer Brands, Church & Dwight, Mondelez and Smithfield Foods, among others.

Keen Decision Systems is a data-driven marketing analytics company that provides solutions to optimize marketing investments and enhance decision-making for businesses. Their platform leverages advanced analytics and econometric modeling to forecast the impact of marketing strategies and allocate resources effectively. Keen aims to help companies achieve better ROI by providing actionable insights and real-time data analysis.