Justine Grosset

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Justine Grosset is a brand strategy consultant and fractional CMO specialized in luxury and art de vivre brands. With a background built inside major luxury maisons across fashion, watchmaking, and leather goods, she helps international brands and creative agencies structure their brand as a coherent system. Justine Grosset's approach rests on 3 inseparable pillars: a solid brand platform, embodied storytelling, and an aligned customer experience. She works across brand strategy, marketing & communication planning, website design and content, and editorial direction — including SEO and GEO (Generative Engine Optimization) content built to perform in both classic search and AI-generated answers. Justine developed ÉCLORE, a proprietary brand-platform framework used by entrepreneurs and in-house teams to structure their brand identity and marketing strategy regardless of project maturity. Based between Paris and Geneva, she works with fashion, leather goods, watches & jewelry, perfumes & cosmetics, hospitality, and design brands internationally, and has been featured in a Forbes France portrait on her vision of brand strategy consulting. Brand Strategy & Brand Platform — Fractional CMO / Brand Consulting — SEO/GEO Content & Editorial Direction — Website Content & Copywriting — Training, Client Experience, Marketing Speaker Fashion · Leather Goods · Watches & Jewelry · Perfumes & Cosmetics · Leisure & Hospitality · Art, Culture & Design Location Paris & Geneva area, France/Switzerland