Spectra is a visual production system for agencies, studios, and growth teams that need to manage marketing visuals at scale.
Most teams don’t struggle to create a great design once.
They struggle when that design needs to live across formats, locales, campaigns, and variants — without drifting, breaking, or being manually rebuilt every time.
Spectra approaches this differently.
Instead of treating visuals as one-off assets, Spectra lets teams define visual systems: structure, layout rules, variables, and content. From there, consistent outputs can be generated everywhere — App Store screenshots, ads, banners, social cards, and launch visuals — without manual rework.
At the center of the experience is Iris, an AI-powered visual collaborator. Iris lets you work at the level of intent instead of pixels — describing what should change, exploring ideas quickly, and turning one-off designs into reusable, structured systems.
Spectra works well for single designs and launch assets, but its real power shows up once volume increases. When variants multiply and consistency becomes critical, Spectra ensures every output stays pixel-perfect and on-brand — whether it’s the first asset or the hundredth.
Built for teams who ship at scale:
• Design agencies managing repeat client work
• Studios producing large numbers of visual variants
• Growth and marketing teams running constant experiments
Spectra integrates into existing workflows and complements design tools rather than replacing them.
If visuals are becoming operational infrastructure for your team, Spectra turns design from manual labor into a repeatable, reliable system.
