Itefy AS builds Itefy, a cloud-based equipment management system for teams that share gear. Itefy combines an equipment register, reservations and a shared calendar, check-out and check-in, preventive maintenance and issue reporting in one system, with QR labels that are scanned from any phone - no special hardware required. It is used by construction crews, schools and universities, production companies, facilities and IT departments, gyms, churches and rental operations. Itefy is fully self-serve: a 14-day free trial with no credit card, no setup fees and no sales call, and plans from $15 per month that differ by capacity rather than by feature access. The company is based in Nordre Frogn, Norway, and Itefy is developed and operated in Europe.