investUP is a fintech company based in the UK that operates an innovative investment platform, often referred to as "UP." The platform is designed to enable investors to manage and diversify their investments across various peer-to-peer (P2P) lending platforms through a single, unified interface. With a mission to make investing as straightforward and efficient as possible, investUP allows users to spread their risks and explore different lending opportunities without needing to manage multiple accounts or navigate through various platforms separately.Their website, https://www.investup.co/, provides detailed information about their services, showcasing the diverse range of P2P lending options available. The platform caters to both novice and experienced investors seeking to enhance their investment portfolios. Through innovative technology and a customer-centric approach, investUP aims to transform the way investors interact with P2P lending markets, streamlining processes and enhancing user experience with comprehensive analytics and automated investment tools.