I have used countless tools over the years, but Insites.com stands out by a mile. It’s become one of the most effective sales tools in our arsenal, helping us not just find leads, but close them. The platform delivers comprehensive, easy-to-understand website audits that deliver huge value to prospects. Instead of abstract promises, we’re able to show real, insights about a prospect’s online presence, highlighting issues they didn’t even know existed. This has opened doors, built trust quickly, and sparked far more productive conversations. The competitive analysis of the Insites reports always gets prospects attention and gets them asking for more information, thereby streamlining the sales process. The reports are detailed but digestible, which makes them perfect for business owners who aren’t technically minded. We’ve used them to frame proposals, win over sceptical prospects, and justify our SEO and web design recommendations with confidence. We also use it to monitor our success in optimising customer websites and identifying areas of improvement that we need to focus on.

- Insites.com is an easily-configurable tool for producing SEO audits. - The user interface is straightforward enough that a non-technical person can work through the setup, only requiring IT to get involved for custom setup requests. - The system can be completely white-labeled. - The audit reports can be generated via API for integration with a custom site. - The tool can be easily integrated with Salesforce using Zapier. - Insites' support team & account managers are very responsive & helpful.

How comprehensive the software is in researching a company's digital needs, how easy it is to use, and how clearly it displays information. Support and help are also important to note.