Every ad platform claims credit for the same sale. Add up your platform-reported ROAS and it looks like 12x. Your actual blended ROAS? Closer to 3x. InsightIQ exists to close that gap.
InsightIQ is an AI-powered e-commerce analytics platform that unifies Shopify revenue data with ad spend from Google Ads, Meta (Facebook & Instagram), and TikTok in a single dashboard.
It reconciles what each ad platform claims against actual Shopify orders, giving you a true blended ROAS across all channels.
The platform uses Claude AI to analyze your cross-channel data and generate actionable insights — not generic dashboards, but specific findings like "Facebook campaign ROAS dropped
from 4.1x to 1.8x over 14 days" or "Google Summer Collection is your top performer at 5.1x ROAS, consider increasing budget." Insights flag wasted spend, identify underperforming
campaigns, and recommend budget reallocations with dollar amounts.
Built for Shopify merchants running ads on multiple platforms who need to answer one question: where is my money actually working?
Key capabilities:
- True blended ROAS calculated from actual Shopify orders, not platform-reported conversions
- AI-generated audits that identify wasted spend and specific optimization opportunities
- Cross-platform campaign comparison (CPA, ROAS, CTR across Google, Meta, TikTok side by side)
- Channel attribution analysis showing where platform reporting gaps exist
- Period-over-period performance tracking across 7 to 90-day windows
- One-click OAuth integration with Shopify, Google Ads, Meta, Instagram, and TikTok
